Standard Conversion Funnel

The Standard Conversion Funnel is a structured marketing framework designed to guide potential customers from awareness to an initial sale using a combination of paid ads, lead magnets, and follow-up tactics. It comprises the following steps:

Paid Ads

Generate awareness and drive traffic to the website through targeted paid advertising, reaching both existing followers and cold traffic.

Lead Magnet Landing Page

Direct users from the ad to a compelling landing page offering a valuable resource (e.g., gated content, membership, or newsletter) in exchange for action, such as a sign-up or download.

• Email Follow-Up: Automatically send a confirmation email followed by a drip campaign that nurtures leads with additional content and highlights the main offer.
• Paid Ad Remarketing: Use remarketing campaigns to remind visitors of the offer across various platforms, encouraging conversion.

Conversion Sale

The final step is achieving a first-time sale, which may be nurtured through multiple engagements rather than relying on a single paid ad.

This framework emphasizes the importance of both engagement and remarketing to convert potential customers over time.

DETAILED STEPS

Step 1

PAID ADS

Run paid ads to existing followers and cold traffic to generate awareness, interest, and traffic to the website.

Step 2

LEAD MAGNET LANDING PAGE

When people click on the ad, it should drop them into an attractive and valuable landing page that promotes action. It could be a download, access to gated content, or simply promotes joining a free membership, newsletter, or offer.

Step 3a

EMAIL FOLLOW-UP

A confirmation should be sent immediately, followed by a drip campaign that promotes other free content and the Conversion offer/product/services.

Step 3b

PAID AD REMARKETING

When possible (such as through Meta ads), a remarketing campaign should follow the user around the internet to encourage the Conversion sale.

Step 4

CONVERSION SALE

The Conversion Sale (also called a “First Time Sale”) is the end goal of the process. While direct sales from the Paid Ad to the Sale would be ideal, there are many businesses where this is too difficult to be effective.