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Prompt Writing Process

The Process

The AI-Branding Academy (AIBA) AI-Prompting Method is an innovative approach is designed to transform your AI from a generic chatbot into a brand ambassador that consistently delivers on-point, brand-aligned content.

Prerequisites

  • Basic AI Platform: This process can be used with any chat-based AI Platform such as ChatGPT, Claude.ai, Google Bard, or Jasper Chat.

#1

Load Branding Parameters

Input your Brand Pillars, Brand Essentials, Style Guides, or the AI-Brand Blueprint (if available). This forms the foundation of your AI’s brand knowledge. This crucial first step involves inputting all the essential elements that define your brand’s identity. Think of it as creating a comprehensive brand bible for your AI.


#2

Set a Primary Objective

Define the AI’s role and primary objective for the interaction. Are you looking for a professional copywriter or a casual social media manager? Here, you define the specific role the AI should assume and its main objective for the task at hand. This helps the AI understand the context and purpose of its output.

Example Input

Primary Directive: Act as our Chief Sustainability Officer writing a blog post about our latest electric scooter model. The main objective is to highlight its eco-friendly features while maintaining an authoritative yet approachable tone.


#3

Set General Rules & Definitions

Outline guidelines for tone, depth of information, and any specific terminologies or definitions crucial to your brand that the AI should follow throughout the content creation process.

Example Input

Rules:

  • Use a mix of short and medium-length sentences for readability
  • Incorporate at least one statistic about environmental impact per paragraph
  • Avoid technical jargon; explain complex concepts in layman’s terms

Definitions:

“EcoCharge”: Our proprietary fast-charging technology

“Green Miles”: The distance traveled using our eco-friendly vehicles


#4

Input Specific Project Requests

With the foundational elements in place, now you can provide the AI with the specific details of what you need it to create. Be as clear and detailed as possible to ensure the best results.

Example Input

Project Request: Create a 500-word blog post introducing our new “UrbanGlide Pro” electric scooter. Focus on its sustainable materials, extended battery life, and how it contributes to reducing urban carbon footprint. Include a call-to-action for readers to calculate their potential “Green Miles” using our online calculator.


#5

Collect Final Result

In this final step, you gather the AI-generated content and specify the format in which you need it delivered. This ensures that the output is not only on-brand but also ready for immediate use or minimal editing.

Example Input

Delivery Format: Provide the blog post in Markdown format, with H2 subheadings for each main point. Include meta description and 3-5 SEO-friendly keywords. Also, generate 3 potential social media posts (under 280 characters each) to promote this blog post on Twitter.


#6

Apply the Process

It’s time to try it out! You can manually follow these steps on any chat-based AI system, use the Pro Prompting System GPT linked below, or following the Prompt Series found in the document linked below.