Podcast Post-Production Process
The Process
Video Tutorial
Prerequisites
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Brand Pillars: You need your Brand Pillars in place to ensure each of your podcast episodes is branded properly. Click Here if you need to make them.
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Recording of Episode: You need to have the recording and editing of your episode complete prior to starting this process.
Process Outline
Associated Documents
#1
Content Preparation
Create the podcast episode transcription using software like Descript. This transcription serves as the foundation for the rest of the production process.
#2
Create Your Podcast Operations Workbook
If you haven’t already, set up your Podcast Operations Workbook and place your Brand Pillars on the sheet for each access. Then create a new tab for the podcast episode you’re going to create.
#3
Create Your Podcast Episode Copy
Utilize the Podcast Episode Copy Creator GPT to generate the episode summary, including guest information, notable quotes, and highlights. This is crucial for SEO and providing value to listeners, and will be used in the corresponding Youtube and Buzzsprout Episode information. After the information is generated, add it to the Podcast Operations Workbook.
#4
Episode Graphics Creation
Design key visual assets: a landscape thumbnail, a square thumbnail, and three quote graphics. Use tools like Canva to ensure branding consistency and visual appeal.
#5
Quotes Extraction
Extract impactful quotes from the transcription and turn them into shareable quote graphics. This adds value to the content and offers shareable moments for guests. Use the following prompt in the chat you created with the Podcast Episode Copy Creator GPT:
Please generate 5 quotes from [INPUT GUEST NAME] about [INPUT TOPIC YOU’D LIKE TO PROMOTE].
#6
Episode Publishing
Publish the episode on platforms like Buzzsprout (for audio) and YouTube (for video). Include all relevant details, such as the title, summary, and graphics. After you’ve published on both platforms, update your Podcast Operations Workbook with the links.
#7
Website Page Creation
Now that you have all of the details about the episode, you can create a page on your website. Update the podcast section of your website with the episode information, embed links, and related content. This drives traffic to your site and aids in SEO.
#8
Additional Content Creation (Optional)
Extract short-form video content from the episode to share on platforms like Instagram and TikTok. Use tools like Descript, Vidyo, or Opus to simplify this process.