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Pitch Video Creation Process

The Process

The AI-Branding Academy’s Pitch Video Creation Process is an AI-powered framework that streamlines the creation of a compelling brand pitch video.

It consists of eight key steps, each utilizing AI tools to enhance efficiency and professionalism. The process begins with defining brand fundamentals, followed by scriptwriting, AI-generated avatars, music, visuals, animations, and video editing.

Process Outline

#1

Generate Your Brand Pillars (ChatGPT)

Establish the fundamental elements of your brand, including core values, mission, vision, and identity by creating your Brand Pillars. Use the GPT to create yours, then save the information with the template.
Brand Pillar Creator GPT
Brand Pillar Template

#2

Create Your Pitch Deck (ChatGPT)

Time to write your Pitch Deck! Just use the linked Custom GPT to do so.
Brand Pitch Deck Creator GPT

#3

Generate Your Script (Claude AI)

Use the prompt below on your preferred AI platform (we recommend Claude):

review the following information for a company called [INPUT BRAND NAME]. Create an enticing 30 second script for a video that is meant to get [INPUT TARGET AUDIENCE] excited about the project.

[INPUT PITCH DECK]

Claude AI

#4

Create Your Video Avatar (HeyGen)

Select an avatar that best represents your brand on the HeyGen video AI platform. Then input your script and download the video.
HeyGen AI

#5

Create Your Branded Music (Suno AI)

Go back to your original Claude script chat, and ask the AI to create your Pitch Deck Video music using the following prompt:

based on the concept and potential market of the pitch deck video script, what type of music would you recommend in the background? Describe it in 200 characters or less.

After you get the answer, go to the Suno AI platform and generate your music.

Suno AI

#6

Generate Your Pitch Deck Imagery (Midjourney)

Generate a prompt for each of the images you need for the Pitch Deck by going back to your original Claude chat, and inputing the following prompt:

based on the script of the pitch deck, generate a midjourney prompt for each of the necessary images to be used. Include my brand colors [INPUT BRAND COLORS] in the prompt, make them 1920×1080 dimensions, and ensure they are 8k.

Copy and paste each of the prompts into the Midjourney AI and download the images.

Midjourney AI

#7

Animate Your Images (Runway)

Generate videos using your images! Simply use the “Generate Video” function in Runway, upload your image, and use the same prompt you used to create the image itself (less the brand colors, dimensions, and other specs. Simply describe the image then render the video.
Runway AI

#8

Compile Assets in Video Editor

Compile your Video Avatar, music, and animated video clips using a video editor of your choice. We recommend Adobe Premiere Pro, but you can use any editor that allows for multiple clips to be stacked on top of each other. Add transitions and other details as needed.
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