Marketing Methods

A Marketing Method encompasses the strategies and channels used by businesses to promote their products, services, and brand to their target audience. It can be broadly categorized into three types:

Paid Media

This method involves purchasing advertising spaces to deliver promotional messages. Common platforms include search engines, social media, and video platforms, where ads can be targeted to specific demographics. Retargeting is also used under paid media to re-engage users who have previously interacted with the brand.

• Search ads
• Social ads
• Video ads
• Retargeting

Direct Messaging

This approach uses direct communication channels such as email, SMS, and WhatsApp to deliver personalized messages to customers and prospects. It is highly effective for nurturing leads, customer retention, and delivering tailored promotions.

• Email
• SMS
• WhatsApp

Organic Marketing

This type involves attracting customers naturally over time through non-paid channels. Key tactics include organic social media engagement and content marketing, which rely on creating and distributing valuable content to attract and retain a clearly defined audience.

• Organic Social
• Content Marketing