Marketing Actions

Marketing Assets are the tangible and intangible resources utilized in a marketing campaign to support and convey the campaign’s messages. These assets can include anything from visual content like images and videos to written materials like blogs and brochures. They are crucial for ensuring consistency, quality, and effectiveness in communicating with the target market.

Specifications for Defining Marketing Assets

Asset Type

• Examples: Image, video, infographic, brochure, website, social media post, email template.

Format

• Examples: JPG, PNG, MP4, PDF, HTML, etc.

Dimensions/Size

• Examples: 1080×1080 pixels, 1920×1080 pixels, A4 paper size.

Resolution

• Examples: 72 DPI for web, 300 DPI for print.

File Size

• Examples: 2MB, 15MB, etc.

Platform Usage

• Examples: Instagram, Facebook, Website, Email Campaign.

Color Scheme

• Examples: Brand colors, specific palette.

Font Style

• Examples: Barlow Black, Arial, Times New Roman.

Copy/Text Requirements

• Description: Specific text, CTAs, or headlines required.

Language/Tone

• Description: The style of language and tone appropriate for the asset.

Branding Elements

• Examples: Logos, taglines, watermarks.

Audience

• Description: Who the asset is intended for, aligning with the target market.

Purpose

• Description: The intended function of the asset (e.g., awareness, engagement, conversion).

Compliance/Legal

• Description: Any legal or compliance guidelines that the asset must adhere to.

Creation/Modification Date

• Description: When the asset was created or last modified.

This template ensures that all necessary actions and assets are clearly defined, organized, and aligned with the overall campaign strategy.