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The "Specific Marketing Funnel" is a structured marketing framework designed to guide potential customers through a series of steps with the ultimate goal of securing subscriptions, first-time sales (conversions), and repeat or additional sales (ascensions).

Lead-CRAFT Strategic Creation Process

The Process

The following is a step-by-step process to create a custom partnership and networking strategy that can be utilized by anyone to create a succinct campaign to generate business, connections, and content.

Process Outline

  1. Define Brand Pillars
  2. Create Product Positioning Document
  3. Lead-Craft Strategy Creation
  4. Create Lead-CRAFT Workbook

Associated Documents

#1

Define Your Brand Pillars

Before you do anything, you need to define your Brand Pillars. Brand Pillars include your Brand Name, Brand Slogan, Core Brand Values, Core Brand Offer, Customer Avatar, Brand Voice, Brand Avatar, and Brand Summary.

Brand Pillar Process

#2

Create a Product Positioning Document (Optional)

A Product Positioning Document is a strategic guide that outlines the unique value and market position of a product. It serves as a comprehensive framework to define how a product is perceived in the market, how it meets the needs of its target audience, and how it differentiates itself from competitors. This document is essential for aligning marketing, sales, and product development efforts to ensure consistent and effective messaging and positioning.

Product Positioning Doc GPT

#3

Create Your Strategy Using Lead-CRAFT

“Partner-CRAFT” is a strategic framework designed to help business professionals define their niche, identify their ideal customers and networking partners, and develop a comprehensive strategy to build a targeted list of both, fostering growth and collaboration.

Partner-CRAFT GPT

#4

Fill Out the Lead-CRAFT Workbook

Use the Partner-CRAFT Workbook to create your Partnership & Networking Campaign details and track the results using the Performance Dashboard.

Lead-CRAFT Workbook (Google Sheet)
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USER DASHBOARD