Giving away eBooks, PDF downloads, and checklists as Lead Magnets doesn’t deliver the results they used to. Why? Because anyone with access to ChatGPT can create those in minutes. Why would someone give you their name and email address for something they could easily just create on their own using AI? The idea of “giving away value” has changed, so your Lead Generation strategy also needs to change.

In this workshop, we’re cutting through the noise to show you how to use AI to create lead magnets so unique and valuable, they stand out in a sea of sameness. And here’s the best part: by the end of the session, you’ll have a new lead magnet done and ready to attract not just leads, but buyers who are ready to spend money.

What You’ll Gain:

Secrets to Magnetic Lead Magnets: Discover the top 5 types of lead magnets that actually convert in today’s AI-driven world. Forget the outdated freebies anyone can whip up with ChatGPT—this is next-level.
Hands-On AI Creation: Learn how to use AI tools to create a custom lead magnet tailored to your business and audience, live during the workshop.
Simplified Lead Generation Strategies: Get actionable insights to eliminate the stress of lead generation with AI-powered tools and automation.
Immediate Results: Walk away with a ready-to-use lead magnet that sets you apart and brings in buyers, not just browsers.

Why Attend?

This workshop is for business owners, entrepreneurs, and anyone tired of wasting time on strategies that don’t deliver. eBooks and checklists aren’t enough anymore, but I’ll show you exactly what does work—and how to create it using AI. You’ll learn how to attract leads who aren’t just interested—they’re ready to buy.

No fluff, no gimmicks—just actionable steps to grow your email list with people who convert. Whether you’re starting from scratch or looking to level up your lead generation game, this workshop will empower you to stop spinning your wheels and start seeing real results.

Tools Featured:

ChatGPT, Cognito Form, Pickaxe AI See less

Here’s the reality: While everyone’s talking about AI, most agency owners are stuck in an endless cycle of meetings, brainstorming sessions, and revision loops.

They’re treating AI like just another tool, when it’s actually a complete paradigm shift in how marketing services can be delivered.

Introducing the AI-Branding System: Your Blueprint for Profitable AI Integration

This isn’t just another “how to use ChatGPT” workshop. It’s a complete system for transforming your agency’s service delivery model. We’re talking about a methodology that turns the traditional agency workflow on its head.

Here’s what makes this different:

Instead of endless brainstorming sessions, you’ll learn how to create brand parameters that act as your AI command center. Think of it as building a strategic framework that allows you to execute marketing initiatives with precision and speed – without the endless back-and-forth.

The Secret? Brand-First, AI-Second Approach

Most agencies are doing it backwards. They’re starting with AI tools and trying to figure out how to fit them into their workflow. We flip the script. By starting with a robust brand framework, you create a system that:

• Eliminates the need for constant meetings and approval cycles
• Turns brand guidelines into actionable AI parameters
• Creates scalable, repeatable processes for AI-driven marketing
• Lets you focus on strategy while AI handles the heavy lifting

What You’ll Learn:

• How to package and price AI-Branding services (hint: it’s not about hourly rates anymore)
• The exact system for turning brand strategies into AI parameters
• How to deploy AI applications across your entire service stack
• Ways to manage human resources (employees, contractors, partner agencies) in an AI-first workflow

This isn’t about replacing your team – it’s about empowering them. While other agencies are still figuring out prompts, you’ll be building systematic, scalable AI solutions that clients can’t resist.

Think of this as your agency’s pivot point. The moment where you stop selling services and start selling transformational results.

Ready to turn AI from a buzzword into your agency’s most profitable service line?

In this workshop, we’ll discuss how Lean and Six Sigma provide a foundation for training any AI employee on just about any process you need to grow your business. And, using easy to implement training principles, we’ll create our own “Quality Department” that can create your strategic and tactical bots within minutes.

What You’ll Gain:

• Structured Business Processes: A management perspective that decreases wasted and increases throughout inside of your own agency and those of your clients
• Employee Creation Framework: A simple three-step framework for creating AI employees in only 20-30 minutes
• Your Own AI Quality Department: You’ll get the employees necessary to document your training knowledge for your own AI employees, no matter the application.

Why Attend?

Your business should be your artistic expression, but it still has to pay the bills. The principles that we learn in this workshop are used by global companies like Toyota, Amazon, and McDonald’s (among hundreds of others). In each of those cases, they understand the value they create and systemize everything they possibly can to do it. AI gives you the ability to be a Toyota-level business strategist in ways that were difficult until just a few years ago.

Platforms Featured: ChatGPT, Claude, Perplexity

Tools Feature: Quality Engineer Persona, Human Resources Persona, Corporate Trainer Persona

In this session, Jon will reveal the secrets behind sonic branding—how a musical identity can make your brand unforgettable, and why Forbes declared in May 2021: “Sonic Branding: Why Every Brand Needs It.” If your brand isn’t resonating with audiences, this workshop will teach you how to fix that and stand out in a crowded marketplace.

What You’ll Gain:

• The Sound of Success: Learn why brands with sonic identities create lasting connections.
• Boost Recognition: Discover how sound cuts through the noise and enhances brand recall.
• Future-Proof Your Strategy: Understand why sonic branding is a must-have in today’s competitive landscape.

Why Attend?

Whether you’re a business owner, creative professional, or marketer, this workshop will equip you with the insights and tools to use sound as a strategic advantage. Don’t miss this opportunity to learn from Jon Statham, whose acclaimed work spans both the music and branding industries.

This unique session addresses the often-overlooked human side of AI branding by integrating empathy into your AI-powered design and messaging.

In this workshop, you’ll explore the mental health challenges many entrepreneurs face, such as stress, anxiety, and the demands of hustle culture, and how understanding these dynamics can enhance your connection with your audience. James will share his personal journey, revealing how empathy—for yourself and your audience—can enrich your branding efforts. Discover how AI can become a powerful tool when combined with empathy, helping you create authentic and compelling branding that resonates on a deeper level.

What You’ll Gain:

• Understanding Stress & Anxiety: Learn to distinguish between stress and anxiety and manage them effectively to bring clarity to your branding approach.
• Addressing Entrepreneurial Challenges: Recognize how perfectionism, analysis paralysis, and people-pleasing can influence business decisions and impact audience connection.
• Empathy-Driven Branding: Discover techniques for infusing empathy into your messaging, making it authentic and resonant to build audience trust and loyalty.
• AI for Authenticity: Explore how to use AI tools to design brand elements that feel personalized and true to your vision, using empathy to guide AI-driven creation.

Why Attend?

This workshop is designed for entrepreneurs, marketers, and creatives who want to deepen their branding approach by incorporating empathy with AI-driven tools. By balancing technology with human insight, you’ll learn how to create a brand that truly resonates, providing a richer, more meaningful experience for your audience.

Tools Featured: ChatGPT

In this hands-on workshop, you’ll discover how to create AI-powered digital employees that generate revenue 24/7. Learn the exact framework used to build JourneyJolt, a six-figure generating front-end AI App, with simple tools anyone can master. Jay Vics will guide you through building profitable AI apps using Formwise and Pickaxe, showing you how to automate high-value tasks and create sustainable revenue streams.

What You’ll Gain:

• Revenue-Generating AI Apps: Learn to use Formwise and Pickaxe to create automated systems that qualify leads and book consultations.
• Proven Implementation Framework: Follow the RACE system (Revenue, Automation, Conversion, Escalation) to build profitable digital employees
• Automation Mastery: Create seamless workflows that handle tasks 24/7 while maintaining quality and consistency
• Business Integration: Understand how to connect your AI apps with existing business systems for maximum efficiency

Why Attend?

Whether you’re a business owner drowning in tasks or an entrepreneur looking to scale, this workshop provides the exact blueprint for building AI apps that make money while you sleep. Don’t waste time with basic ChatGPT prompts – learn how to create real digital employees that impact your bottom line.

Tools Featured: Formwise for automated lead qualification and brand analysis, Pickaxe for intelligent chatbots and content creation.

Learn from the creator of JourneyJolt and Sermon Strategist, two successful AI apps generating real revenue through automated lead generation and consultation booking.

In this engaging event, you’ll discover how to harness the power of AI to design logos that are professional, brand-aligned, and visually compelling—no prior design skills needed! Using easy-to-follow steps, Mark will guide you through an AI-enhanced approach to logo creation, equipping you with the tools and techniques to take your brand identity to the next level.

What You’ll Gain:

• Instant Ideation & Variations: Learn to use AI tools for creating unique logo ideas and variations effortlessly.
• Structured Design Process: Follow a clear, step-by-step workflow to design a brand-consistent logo.
• Project Management Skills: Build confidence in managing design projects or collaborating with designers.
• Brand Cohesion: Create logos that authentically reflect your brand’s colors, style, and values.

Why Attend?

Whether you’re a marketing professional, entrepreneur, or a hobbyist interested in brand-building, this free workshop will empower you to bring your creative vision to life with minimal effort. Don’t miss this opportunity to explore the essentials of logo design and strengthen your brand’s visual identity under the expert guidance of Mark de Grasse.

Tools Featured: Brand Logo Designer GPT, Midjourney AI, and Canva.

In Elevate Your About Us Page: Transform Your About Us Page Into a Brand Magnet, Craig will reveal expert storytelling techniques to help you turn your “About Us” page into a powerful brand asset.

Learn how to craft compelling narratives that boost your brand’s image, authority, and connection with your audience.

Whether you’re revamping an existing page or starting fresh, this free workshop offers insights that can immediately enhance your brand’s impact and authenticity. Don’t miss this opportunity to learn from a seasoned brand strategist and elevate your story!

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