How to Build Your Professional Personal Brand with the Help of AI? | Dr. Orsi Szabo

Dr. Orsi Szabo, an online communication consultant and digital marketing expert, delivered a presentation about building a strong personal professional brand, especially with the help of AI tools.

Originally trained as a lawyer, she transitioned to digital marketing, co-founded Women and Business Magazine, and has experience rebuilding her brand across multiple countries.

Her presentation focused on how to analyze, develop, and strengthen one’s professional brand to stand out as a “unicorn” rather than a “penguin.”

Key Takeaways:

1. Analyze your current brand perception: Use tools like Google search, AI tools, and LinkedIn headline analyzers to understand how others perceive your professional brand.
2. Set clear business goals first: Align your communication strategy with your actual business objectives rather than pursuing vanity metrics.
3. Study successful brands across industries: Look for best practices and inspiration even outside your own field.
4. Choose platforms based on your audience: Focus on channels where your audience is actually present rather than following personal preferences.
5. Leverage AI tools strategically: Use 5-10 AI tools effectively rather than trying to use too many or relying solely on ChatGPT.
6. Maintain human connection: AI tools should enhance your brand, not replace your authentic self.

Interesting Quotes:

1. “Everything starts with goal settings. So it’s just like driving. If you don’t know where you want to go, then it doesn’t matter how fast you go.”
2. “When you move to another country, nobody knows you and it doesn’t matter how successful you were before, but they don’t start from scratch again.”
3. “Work smarter, not harder. And AI is great for this.”
4. “AI won’t replace you… AI is just a tool or many tools, but you are the brand.”
5. “Human wants to connect human, which means that we want to see the real person behind of a brand.”