Session #7

Time to build your Experiential Style Guide! Experiential styling focuses on creating immersive and sensory experiences through events, environmental design, and physical interactions, offering memorable brand encounters.

• Sonic: Sonic Styling pertains to the intentional use of sound and music to enhance the atmosphere and emotional impact of a space, event, or piece of media. It aims to deepen engagement and forge a lasting memory of the experience through auditory means. It’s also used for all media, including video and audio content.
• Events: Events Styling focuses on the design and orchestration of events to deliver unique, engaging, and memorable experiences that resonate with attendees on an emotional level.
• Material: Material Styling refers to the strategic selection and application of materials to evoke specific sensations, convey messages, and enhance the physical experience of an environment or product.
• Lighting: Lighting Styling employs lighting design to influence mood, direct attention, and create visually striking environments that enhance the overall experience. These experiences include Live Space Lighting (e.g. office lighting, expo booth lighting, storefront lighting, etc.), Virtual Space Lighting (e.g. video set lighting, photo set lighting, VR/AR space lighting, recorded event lighting, etc.), and Interactive Lighting (e.g. product lighting, application feature lighting, etc.)