Easy Logo Design Process
The Process
The Easy Logo Design Process is a streamlined, 7-step approach to creating a Brand Logo that captures your brand’s essence. This process begins by defining your Brand Pillars, including elements like your Brand Name, Slogan, Core Values, and Customer Avatar, to ensure the logo represents your brand identity clearly.
Next, gather inspiration by collecting various logo ideas from Pinterest and other visual sources. Once you have a good set of ideas, the AI-Branding: Brand Logo Designer GPT is used to generate initial logo concepts based on your Brand Pillars.
With these ideas in hand, create 5-10 draft logos, experimenting with different styles, colors, and layouts. You can use Canva, Midjourney, or other design tools to craft these drafts. Compile all your drafts into a Logo Draft Sheet to make reviewing and mixing elements easy.
After reviewing the drafts, mix, match, and refine the designs by applying them to marketing assets, considering the overall color scheme and brand alignment. Finally, use the Logo-CRAFT GPT to analyze your final design, ensuring it fits your brand vision and creating necessary logo variations for different uses.
The Easy Logo Design Process aims to produce a Brand Logo that not only visually identifies your brand but also embodies its culture, values, and objectives in a cohesive and recognizable way.
#1
Define Your Brand
Before you do anything, you need to define your Brand Pillars. Brand Pillars include your Brand Name, Brand Slogan, Core Brand Values, Core Brand Offer, Customer Avatar, Brand Voice, Brand Avatar, and Brand Summary.
#2
Collect Logo Ideas & Inspiration
Create a inspiration board of all of the potential logo concepts that might be interesting. Include both isolated logos (logos with a flat background) and in-use logos (logos applied to ads, documents, etc.). Screenshot any/all logo inspiration.
#3
Use Brand Logo Designer GPT
Use the AI-Branding: Brand Logo Designer GPT to create ideas and draft logos. The GPT requires your Brand Pillars.
#4
Create 5-10 Logo Drafts
Either use the logos created by the GPT, or use the concepts to create drafts using Canva. Use Midjourney, Dalle, or Stock Photo Websites (like DepositPhotos.com) to create the icons for the logos if necessary. Create 5-10 wildly different logos.
#5
Build Your Logo Draft Sheet
Use the Logo Draft Sheet Template to compile all of your logos into an easy-to-review sheet. If you’re presenting this to someone, don’t forget to tell them that they can mix-and-match logos if necessary.
#6
Mix, Match, & Finalize
After you have your logo drafts complete, it’s time to apply them to some marketing assets and see if they work! Use the graphic templates to apply the logos you like, then refine where necessary. This process involves creating your color scheme as well.
Here are the Marketing Visual Templates you can use to see your logo designs in action:
#7
Mix, Match, & Finalize
Now that you have a final logo draft, let’s see what AI thinks of it! Use the Logo-CRAFT GPT to analyze your new logo, ensure that it fits your brand vision, then create the other logo variations you need.