A 12-Month Marketing Plan in 1 Day: The Get It Done Day™ Approach

Let’s face it: traditional strategic planning can feel like watching paint dry. Months of meetings, research, and revisions often result in a plan that’s outdated before the ink dries. But what if you could condense all that into a single, high-octane day? Enter the Get It Done Day™.

The Traditional Strategic Planning Process: Sending a Telegram in the Age of Instant Messaging

Typically, creating a strategic marketing plan involves:

1. Endless stakeholder meetings (cue the collective groan)

2. Market research that rivals a doctoral thesis

3. Debates on business positioning that make an argument between Trump & Kamala look tame

4. Messaging discussions that make ‘War and Peace’ look concise

5. Revisions upon revisions upon… well, you get the idea

No wonder it takes 3-6 months. By then, your cutting-edge strategy might as well be written on a stone tablet.

The Get It Done Day™: Strategic Planning on Steroids

Think of the Get It Done Day™ as your marketing strategy boot camp. It’s intense. It’s focused. And it gets results. Here’s the rundown:

1. Pre-Work (10 days)

Our team will prepare for your Get It Done Day™ by reviewing any existing marketing collateral and strategic plans you already have.  Then, we’ll audit your website and social media activity, conduct a competitive analysis, analyze the trends in your market, and outline your customer journey.

2. Get It Done Day™ (8 hours)

We’ll review the findings from your website and social media audit, competitive analysis, and trends analysis, gather your feedback on our research and discuss recommended next steps. Then, we’ll polish your customer journey with your active participation and identify the KPIs and metrics that should be measured to support the implementation of your customer journey. 

3. Post-Work (10 days)

Using your feedback from your Get It Done Day™ our team will polish everything we reviewed during your day, map a dynamic 6-month content calendar to ensure you’re consistently growing brand awareness and nurturing your audience and develop a 12-month data-driven, step-by-step strategic plan to reach your marketing goals. 

What You Walk Away With 

The results of your Get It Done Day™ will be presented in the form of your personal Growth Plan. It will include:

1. A data-driven 12-month marketing plan 

2. KPIs that mean something (no vanity metrics here, folks)

3. Website and social media audits with recommended next steps

4. A competitive analysis sharper than a Ginsu knife

5. A thorough market trends analysis to help you prepare for the future

6. A customer journey map that identifies everything you’ll do from the moment your prospects learn your company exists until the moment they become a raving fan who’s sending you repeated referrals.

7. A 6-month content calendar for social media, email and blogging so you never have to throw marketing spaghetti against the wall again! 

Potential Pitfalls (And How to Dodge Them)

1. Information Overload

Your Get It Done Day will be intense. We’ll bend your brain and ask you to look at things from a vantage point that you’ve likely never considered. We’ll present concepts and opportunities that have never crossed your mind. You’ll get tremendous value from the day, but we guarantee you’ll be brain dead by the time we’re done. Make sure you clear your calendar that evening so you can rest!

2. The 3 PM Slump 

We have very purposefully integrated breaks into the day to give you the chance to clear your mind, get a bite to eat, and stretch your body. The worst thing you can do is fill up your break time by checking your email, taking a client call or anything else. It’s important for you to take actual breaks so we can be as productive as possible during the time we spend together. 

3. The “Now What?” Syndrome

Once you have your Growth Plan you may feel a bit of anxiety when thinking about how you’ll execute it. Take a deep breath. If you have a marketing team already, we can help you assign tasks and deadlines to the appropriate team members to make sure your plan becomes your reality. If you don’t, we have a seasoned team of marketing experts ready to bring your Growth Plan to life for you for an additional fee. 

Is This Your Company’s Cup of Tea?

The Get It Done Day™ might be your jam if:

• Your business needs to pivot fast
• You’re launching a new product or service
• You’re gearing up for a funding round
• You’re positioning to exit your company in the next 3 years and you know you’ve got to kick your marketing into high gear in order to get the valuation you want when you sell.
• You’re under new ownership or leadership and you need to align your team

The Proof Is in the Pudding

After your Get It Done Day™, keep an eye on:

• Time saved (and hair not pulled out) because you know exactly what needs to be done
• How quickly you can go from idea to “oh wow, we did it”
• Team alignment (measured in fewer confused looks and argumentative conversations during meetings)
• Your ability to roll with the punches when the market throws a curveball
• Those KPIs we set (they weren’t just for show, you know)

Wrapping It Up: Your Fast Track to Growth

The Get It Done Day™ isn’t just a faster horse; it’s a whole new way to ride. It’s about creating strategies that are alive and kicking, not collecting dust on a shelf. 

Sure, it’s intense. It might even leave you feeling like you’ve run a mental marathon. But in a world where the early bird gets the worm, the ability to plan quickly and execute swiftly isn’t just nice to have – it’s the secret sauce of business success.

So, are you ready to give your strategic plan a nitro boost? Consider the Get It Done Day™ your ticket to the fast lane.

Related Event: How to Create Your Marketing Strategy in One Day

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